Tobacco Advertising in Periodicals
The 1998 Master Settlement Agreement (MSA) prohibits tobacco companies from directly or indirectly targeting youth through marketing, including through magazine and newspaper advertising, but contains no provisions limiting or restricting tobacco product advertising in magazines (beyond the admonishment not to target youth).

Tobacco Company advertising in magazines continues to glamorize and normalize tobacco use. Numerous studies have demonstrated the relationship between tobacco marketing and youth smoking behavior. Even with cigarette advertising confined to magazines with an adult readership of 85 percent or more, youth do read these magazines and are exposed to the tobacco advertising they contain. Examples are Sports Illustrated, People and Jet.

Why should publishers kick the habit?
Not only are youth still being exposed to tobacco ads in magazines, youth have a higher recall of these ads than adults. Teens are twice as likely as adults to recall tobacco advertising.
Tobacco advertisements in magazines and newspapers encourage youth initiation, normalize tobacco use, undermine tobacco cessation and prevention efforts, and promote addiction to deadly products.
Tobacco Company advertising influences (and constrains) the magazine’s ability to report on and accurately convey the health consequences of tobacco use.

What can we do?
Request magazine subscriptions without tobacco ads known as selective bindings.
Send publishers a letter demand a stop to running tobacco ads
(http://www.stoptargetingkids.com/take_action_now2.htm)
Institutions committed to the health and well being of their customers, patients, employees and students should not display magazines carrying tobacco advertisements in their libraries, waiting areas, and break rooms.

Selective Bindings:
....• Newsweek
....• People
....• Sports Illustrated
....• Time

Learn more by clicking on PDF documents or links below.

Overview ........ Fact Sheet

Health Care Settings and Periodicals without Tobacco Ads
http://www.medchi.org/grants/tobaccoads/main.asp

Keep tobacco ads out of doctor's offices
http://www.tompkins-co.org/wellness/tobaccofree/items/adfreemags.htm

The Impact of Tobacco Ads in Magazines & Periodicals
http://www.notobaccoads.org/asp_magazines.asp

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1. Campaign for Tobacco-Free Kids International Communications Research Teen Excel Study, March 2004.